UI / UX Design
From doing research to understand the real users need, to uncountable iterations to reach the perfection of each pixel — I have been working as a hybrid UI/UX designer since early 2013.
I am a Visual and UX Designer for IBM Studios Dublin and, throughout thousands of post-its notes, I have been applying and facilitating Design Thinking across the company for nearly three years.
At IBM, I am responsible for user research, storytelling, and uncountable pixel iterations – but also a huge supporter of the “Show, Don’t tell” practice. I have been working on multidisciplinary teams composed of designers, engineers & product managers, collaborating as a unit to see the problem through each other’s eyes, making sure our understanding of the product & of the user will drive unique insights.
Outside of IBM, I am an active member of the design community in Dublin, where I also have been helping by facilitating Design Thinking workshops, attending and supporting meetups and volunteering at the local UXCamp.
Get in touch if you want to nerd about design with a very enthusiastic and passionate designer hungry to talk about users, empathy, storytelling and dreamy ideas!
What problem are we solving and who are our users are the first questions to be answered. This is typically answered based on business requirements & data about our users.
Workshops like Empathy Maps/Personas, As-Is Scenarios and As Is Stories also help us aligning with the problem we will be tackling and understanding the user we will be working for.
On the Exploration phase we start to translate our findings and to shape our ideas into design concepts.
I usually need two basic tools: pencil & paper or Balsamiq/Sketch.
No matter if the ideas are shaped on low, middle or high fidelity, the earlier and the more often we test our concepts with users the better. As they say, Experiment-Fail-Learn-Repeat. After testing, it is time to reflect and to continue iterating...
... Until we reach our goal. It doesn't matter if we are working towards a huge milestone or a small sprint, I believe the "delivering" phase is not the end of the process, but a phase of the loop.
February 2016 | Dublin, Ireland
September 2016 | Eidhoven, NL
January 2016 | Dublin, Ireland
July 2014 – Present (2 years 7 months) | Dublin, Ireland
My role at IBM is to design experiences that our users love! Through IBM Design Thinking framework, I'm responsible for loads of user testings, personas, paper prototypes, storytelling, beautiful interfaces and uncountable pixel iterations. Everything with so much love, always.
July 2014 – October 2014 (3 months) | Austin, Texas
September 2011 - December 2013 (2 years and 2 months) | São Paulo, Brazil
As a designer at Mega Enterprise Systems, I was responsible for supporting several areas, such as, Planning, Commercial and Events through the following activities: Creating Sales and After Sales Campaigns, Guided Tour to customers inside the company headquarters; Institutional Presentations in events; creating visual identity for events such as: invitations, hot sites, credentials and presentations; Monitoring of projects in development with the agency, creation and maintenance of stocks and Relationship Marketing tools such as institutional Magazine, E-mail marketing, information portals to customer; Creating Folders, Sales presentations and Materials for products, services and relationship programs offered by the company.
2009 – 2011 (2 years) | São Paulo, Brazil
2009 (3 months) | São Paulo, Brazil
2006 – 2009 (3 years) | São Paulo, Brazil
"Gabi is so exemplary. Clearly she possesses enough positivity to fill the entire Studio. She is a true teammate. Always willing to work hard and help where she can. She is a talented UX mind with a strong UX mind. I also feel she is well on her way to developing leadership traits."
"Gabi has a great drive towards looking at a given problem from different perspectives and grasping it really well. The motivation to explore multiple solutions and ways of interpreting the solution is a huge strength of hers. She does not stop at the first thing that comes to mind, but give herself time to build the solution up till satisfied."
"Gabi never sees a challenge as too big and is always willing to jump in at the dee[ end to get the job done. She has a calm, positive, fun attitude that effects the whole team and is always willing to lend a hand. On top of her day job, she has helped others by hosting and planning training sessions along with mentoring. She is eager to grow her skills and share her knowledge with handy tutorials. Always willing to tackle a problem and propose a solution. Thank you Gabi for all your hard work!"
"She is very positive and make every meeting more fun. My suggestion is to continue to educate developers on the design "process" or workflow. Educating developers will get them on board!"
Dublin — Ireland