Me, Me, Me

I am a Visual and UX Designer for IBM Studios Dublin and, throughout thousands of post-its notes, I have been applying and facilitating Design Thinking across the company for nearly three years.

At IBM, I am responsible for user research, storytelling, and uncountable pixel iterations – but also a huge supporter of the “Show, Don’t tell” practice. I have been working on multidisciplinary teams composed of designers, engineers & product managers, collaborating as a unit to see the problem through each other’s eyes, making sure our understanding of the product & of the user will drive unique insights.

Outside of IBM, I am an active member of the design community in Dublin, where I also have been helping by facilitating Design Thinking workshops, attending and supporting meetups and volunteering at the local UXCamp.

Get in touch if you want to nerd about design with a very enthusiastic and passionate designer hungry to talk about users, empathy, storytelling and dreamy ideas!

Technical Skills
Interface Design 100%
Information Architecture, Site Maps & User flows 100%
Photoshop, Illustrator, Sketch App, Invision 100%
HTML5 / CSS3 80%
Jquery 20%
Soft Skills
Design Thinking (Facilitation and application) 100%
Collaboration & Team Work 100%
Communication 90%
Project Management 70%


What problem are we solving and who are our users are the first questions to be answered. This is typically answered based on business requirements & data about our users. Workshops like Empathy Maps/Personas, As-Is Scenarios and As Is Stories also help us aligning with the problem we will be tackling and understanding the user we will be working for.


On the Exploration phase we start to translate our findings and to shape our ideas into design concepts.

I usually need two basic tools: pencil & paper or Balsamiq/Sketch.


No matter if the ideas are shaped on low, middle or high fidelity, the earlier and the more often we test our concepts with users the better. As they say, Experiment-Fail-Learn-Repeat. After testing, it is time to reflect and to continue iterating...


... Until we reach our goal. It doesn't matter if we are working towards a huge milestone or a small sprint, I believe the "delivering" phase is not the end of the process, but a phase of the loop.

Some Work

UI :: UX
UI :: UX / Design Thinking — Password protected
IBM Design Thinking
Design Thinking
UI :: UX
IADT Project
UI :: UX
Healthy Mind
G&J Wedding Branding
Branding / UI
Volunteer / Design Thinking

What else do I do?

  • UI / UX Design

    From doing research to understand the real users need, to uncountable iterations to reach the perfection of each pixel — I have been working as a hybrid UI/UX designer since early 2013.

  • Design Thinking

    After an intense 3 month Design BootCamp in Austin (TX) in 2014, I’ve learned how to facilitate Design Thinking across multidisciplinary teams & how to translate the findings into products that truly solves users needs.

  • Branding

    My expertise with branding started in College, approximately 7 years ago. Since then, I have been working hard to translate the passion behind the brands I work with into memorable shapes, meaningful colors and informative materials.

  • Graphic Design

    A natural consequence of working with Branding, Graphic Design is not my main expertise but was definitely a big part of my career development as I started exploring different possibilities within the Design world.

  • Web Design

    Denouncing my age, my involvement with web design started when Fireworks was still “the tool” and CSS was a promise.


    Over the past few years, coding has never been my main expertise but having a great understanding of how it works helped me to fill the gap between design-dreams and code-reality.

How did I get here

  • Volunteer at UXCamp Dublin

    February 2016 | Dublin, Ireland

    Panelist at UXCamp Netherlands

    September 2016 | Eidhoven, NL

  • Human Computer Interaction | IADT

    January 2016 | Dublin, Ireland

  • UI/UX Designer at IBM

    July 2014 – Present (2 years 7 months) | Dublin, Ireland

    My role at IBM is to design experiences that our users love! Through IBM Design Thinking framework, I'm responsible for loads of user testings, personas, paper prototypes, storytelling, beautiful interfaces and uncountable pixel iterations. Everything with so much love, always.

  • IBM Design Camp

    July 2014 – October 2014 (3 months) | Austin, Texas

  • Moved to Dublin

    January 2013

  • Designer at Mega Enterprise Systems

    September 2011 - December 2013 (2 years and 2 months) | São Paulo, Brazil

    As a designer at Mega Enterprise Systems, I was responsible for supporting several areas, such as, Planning, Commercial and Events through the following activities: Creating Sales and After Sales Campaigns, Guided Tour to customers inside the company headquarters; Institutional Presentations in events; creating visual identity for events such as: invitations, hot sites, credentials and presentations; Monitoring of projects in development with the agency, creation and maintenance of stocks and Relationship Marketing tools such as institutional Magazine, E-mail marketing, information portals to customer; Creating Folders, Sales presentations and Materials for products, services and relationship programs offered by the company.

  • Designer & Marketing Analyst at Ateliê Uniforms

    2009 – 2011 (2 years) | São Paulo, Brazil

  • Assistant Account Executive at SunMRM McCann Worldgroup

    2009 (3 months) | São Paulo, Brazil

  • Web Designer at Digital Altavix

    2006 – 2009 (3 years) | São Paulo, Brazil


Those days that you feel like sharing :)

Get In Touch!